Chroma-Q Color Force LED Battens Provide Premium Performance for Full Circle Lighting Atlanta’s Clients

North America – Chroma-Q Color Force premium performance LED battens have been added to the inventory of Atlanta-based Full Circle Lighting & Productions, to meet high demand from the company’s many discerning lighting designer, rental and other corporate clients.

Full Circle is a leading provider of theatrical lighting equipment, production support and design services to companies throughout the United States.

Full Circle’s President, Noah Hammer worked closely with Chroma-Q® North American distributor, A.C. Lighting Inc. on the investment, which included 48″ and 72″ long battens from the versatile and comprehensive Color Force LED lighting solutions range.

“We chose to go with the Color Force units because of their color mixing capabilities”, says Noah. “Also, they do not flicker on film, which in the film & television industry is very important as HD resolution sees all flaws. The developing film industry here in Georgia has caused us to buy fixtures that cater to the needs of both our very discerning corporate event and broadcast clients. We listen to what lighting designers, gaffers, directors of photography and trade show designers are looking for and we try to fill that need.”

Featuring a radically increased RGBA color-mixing palette, the Color Force range provides outstanding color blend across the spectrum and a high CRI of 92 – for equally impressive bold saturates, subtle pastels and a complete range of beautiful whites from 1,000K to 10,000K.

The super bright fixture can light a 26ft drop cyclorama, making it ideal as a single fixture solution for concert touring, corporate events, exhibitions, television and theatre.

In addition, the range offers theatrical grade dimming, emulating the extremely smooth dimming curve of tungsten fixtures, from completely off to completely on, and with no visible stepping or jerkiness.

“The Color Force has taken our industry here by force!” Noah continues. “Due to their incredible popularity the Chroma-Q batten / strip lights have had a big impact on rental demand. In the last year, with film & TV production on the rise, we’ve been trying to fill demand from clients who have experienced the Color Force battens and want to use them on their latest productions. We see a strong future with the Color Force range.”

The Chroma-Q range of premium performance solutions is designed and built to exacting standards in North America, and has been adopted by many leading designers and specifiers for some of today’s most demanding and prestigious lighting applications. As a result of this, the brand has received awards from several industry associations.

Get your demonstration of the Chroma-Q LED range at the following upcoming international tradeshows:

CITT Rendez-Vous Annual Conference & Trade Show – Vancouver, Canada, 21st – 22nd August, Booth #205,
(Distributor, A.C. Lighting Inc.)

IBC – Amsterdam, Holland, 11th – 15th September, Hall 11 – Stand 11.A70,
(Dealer, A.C. Entertainment Technologies)

PRO – Birmingham, UK, 12th – 14th September, Stand G47,
(Dealer, A.C. Entertainment Technologies)

PLASA 2015 – London, UK, 4th – 6th October,
(Dealer, A.C. Entertainment Technologies)

LDI 2015 – North Halls, Las Vegas Convention Centre, USA, 23rd – 25th October,
Booth #1937
(Distributor, A.C. Lighting Inc.)

Alternatively, to arrange a demo or for details of the nearest Chroma-Q open house events, contact:

(North American Master Distributor)
A.C. Lighting Inc.
Tel: +1 416 255 9494

(UK Dealer)
A.C. Entertainment Technologies Ltd.
Tel: +44 (0)1494 446000

Or for more information and to find your nearest reseller, visit
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Chroma-Q and all associated product names are recognised trademarks, for more information visit The rights and ownership of all trademarks are recognised. Whilst every effort has been made to ensure that the information is correct, Chroma-Q accepts no liability for errors or omissions. Technical specifications and data are provided for guidance only. Because we constantly aim to improve our products, we reserve the right to amend or alter at any time and without prior notice, the specifications of any product. E&OE.